Samples of this research are Duta Ban customer's which are chosen by random sampling method. This research chose Duta Ban Surabaya, as a place where this research was done. The purpose of this research is to prove the causal relationship between customer value that implied on product value, service value, personal value, and image value, to the customer probability to reuse car services at Dula Ban Surabaya.

There were some measurements technics to know about customer value, but this research decided to use benefit minus cost approach, which measure customer value by find a gap between benefit minus cost. Customer value is a customer perception about the benefit that they have received compare to the cost that they have spent, in order to get a products or services. Because of that, customer value becomes more popular among marketer, nowadays. This shift request marketer move towards value based marketing, a concept that been convinced the value will give to the customer better than the competitor had given. Journal Of Economic Sociology-Ekonomicheskaya Sotsiologiya, 17(2), 11вЂ“20.The changes in marketplace and the challenges facing corporate marketing whereby customers will need to be convinced about product or services and corporate credibility. Interview with David Woodruff: ``Financial Market Governs by Panic. a Comparative Study of Forecasting Models for Trend and Seasonal Time SeriesвЂЇ: Does Complex Model Always Yield Better Forecast Than Simple Models. Advances in Consumer Research, 9(1), 556вЂ“561. Self-image/product-image congruence models: Testing selected models.

Power Of Test Path Analysis and Partial Least Square Analysis. Kurniawan, A., Loekito, L., & Solimun, S. Marketing management/Philip Kotler, Kevin Lane Keller. Industrial Marketing Management, 22(2), 133вЂ“140. Australasian Marketing Journal, 14(2), 52. Marketing Management: An Asian Perspective. Konsep dan aplikasi dengan program AMOS 19.0 (pp. Customer Value has positive and significantly effect on trust and image. The result of this study observed variabel significantly positively to laten variabel such as customer value, trust, and Image. This research used Structure Equation Model (SEM) as model analysis which for operate data mining used Lisrel 8.8 for windows.

This object of study is a customer of the recharge electricity take from 200 household responden in 7 district in Batam. sampling techniquesThe research is explanatory survey to analyze how big the influence and the relations among a variable whose, customers confidence in image of companies. The population research is the customer electricity prepaid households across seven district in Batam which ones with samples from 7 200 respondents and engineering the sample collection using proportional. How ever the variable is implicate for further study to increasing the image position PT PLN bright Batam as a public service corporation. this research is evaluated to measuring how much level of public trust rendered against his visit for program conducted by pln bright batam as indicated by variable the value of customers and its implications on the image of state-owned electricity company pln was bright batam as a public company.

But i ts positivelly response by batam citizen, the aim of this research is to measures the customer value how far the relationship mediated with image corporate. Such as acces and manage the using electricity for this day. I nnovative service qualit y, basically take form reputable technology information which the activity is create the вЂњrecharge electricity programвЂќ that have objection to effectivity and make it easier to operate.

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